Paper Guest Cards simply do not provide a meaningful response about the Guest experience, because not everyone participates in filling-up the paper guest cards. Web-based guest cards reach a broader and diverse audience, quickly, because the majority of your Guests are on-line. The responses are immediate, and they improve your relationship with the Guest and give you the power to better mange the experience.

Each guest card gives you an opportunity – to build loyalty. It is easier to retain an existing Guest than recruit a new one. Start sending the guest cards. You will engage the Guest, and improve the relationship. That is what it is all about.